Digipak amd poster research

there are 15 main conventions of a music video digipak;

-The name of the Artist
- The name of the Album
- Track-listing (include bonus extra's such as 'behind the scenes' and/or 'making of' features)
- Website and Myspace addresses
- Record Label branding
- Pictures of the band members or relevant visual imagery to sell the band (must be a different image to those used on the magazine ad) and it must be manipulated in some way (effect) or symbolic to the band or music video.
- Price
- Website
- Credits
- Recording information, producer, where it was recorded and when
- Who wrote the songs
- Logo
- Barcode
- DVD logo
- CD logo
- Website banner


another convention for digipak's and posters would be a recognizable image that used across the media production advertising, poster, digipak, CD, DVD. also through out the media production there would be stereo typically be a simple colour theme usually with connotations to the  genre and with possible connotations to the bands previous work. a connotation that the Digipak and poster are to reinforce the band and artist's image, through star persona, costume est. and also promoting there production team.


The digipak and the poster are created to 'reach out' to the target audience. This is achieved through performance imagery, band pictures and/or symbolic pictures related to the band that all appeal to the target audience. This is also linked to the advertisement of the album/band through the poster, this could have the stereotypical colours that are seen on music digipaks, mainly primary colours. An example would be The Clash CD cover, as shown below. There are uses of the primary colour of red, this is bold, has connotations to rage, passion, hate in the way that it is used, which has links to the band itself and the target audience for this band. Also through the conventions of a digipak there is a performance picture, this is appealing for the target audience.

The Clash, 'The Singles'

It follows the conventions of using bright primary colours are used here. The pictures on the digi pack are band performance images and graphic photos. These show the kind of images which our target audience are interested in looking at. It is also similar to the other digipaks discussed as they also included pictures of the performers and performances. It also includes a poster which again tells us that our target audience like to receive posters and other things along with their CDs. Like all conventional digipaks it includes track listings and images.

Ian Dury-'reasons to be cheerful'


The package covering is a cardboard sleeve over the CD case. This allows for more images to be used and more information. The matte effect reflects the raw and distinctly 'unglossy' type of music that Ian Dury makes, this effect also makes it stand out from the generally glossy CD covers. Few colours have been used, the name of the CD is picked out in bright orange, which contrasts with the grey. This contrast make the title stand out and eye catching. The fonts used are inconsistent, capitals are used arbitrarily and the fonts are mainly sans serif, all which reflects the typically unfussy and gritty image of punk.The photographs featured in the digipak, including the front cover, are of the star, Ian Dury, in a gritty, urban setting which reflects his working class roots. The band’s logo is also featured. The digipak adheres to Ian Dury’s sensibilities, it feature’s a quote from him and the sleeve notes are written by comedian Phil Jupitus.
This digipak appeals to the target audience because it follows the conventions of punk styling and it is a more realistic reflection of real life.  The target audience are more likely to be interested in real life rather than glossy fantasy.

The CD cover, that was in the band's digipak, is a style which I may incorporate into my own digipak. The simple use of low key tones, black, white and greys and through the mise en scene, locations, gives it an urban feel, it also gives a working or low middle class feel to the digipak.