Define Target Audience

•For the primary audience the general age would be 16-20, black/white, male. Relating to the social class, through the A,B,C1,C2,D,E system, the primary audience would be an E due to them being students, in lower and higher education without jobs or part time jobs with low earnings,

•For the secondary audience the general age would be between 12-15, black/white, with the same social standing due to them being still at school. This would apply to this audience due to the type of genre - pop, hip hop, rap are all popular genres and can apply to all ages. However the image I am creating of the band is to apply to a younger audience, though for this song there may be a higher age due to the content and possibly for commercial reasons, to sell to the the buyers market. The nationality of the secondary audience is American in order to break into a big lucrative market in the music industry.

 The hobbies the target audience would be studying, clubbing, music ,DJ, dance, into fashion, technology based socialising, team sports, sociable, gratify, skateboarding. with links to both audiences, there would be a large emphasis on clothing, street fashion.

Mood board;