Evaluation A2 question 3

music video evaluation on Prezi

music video

making digipak and poster

 this is the completed digipak and poster with some of the examples of the proses that occurred during the making of them on photo shop. the main problem i encountered was that fact that it was the first time i used photo shop so i had to take the time out to learn the basics. the text used all have connotations to the genre hip hop and rap. the images all connote the star persona of the band that i am trying to put across, an example being all the graphite which was taken in urban areas around London

how the feedback was used

I acted on the feedback from the first draft by making changes to the music video final copy. Firstly, I used some newly filmed performances to cut up some of the longer clips, such as the sped up traffic scene. I re- filmed the section of me lip synching and switched with Michael to produce a better flow and continuity.

final music video

feedback from the first draft

On Monday 23rd of january the class watch the music videos and feedback was given. We were given a week to act on the feedback from the students and the teacher. I was also given a chance to give discuss the feedback on my work and the areas that needed improvement. I thought I did this well.

Generally the main feedback was that the music video had a good flow, with an easy to follow narrative arc. The main positives were the split screen throughout the music video and the use of spot motion through the use of cigarettes. Some of the negatives were that some of the clips were to long, and a bit repetitive.  Also mentioned was that my presence within the video during the lip synching was a bit random and did not fit within the narrative.  The performance had to be re-filmed due to due to bad mise en scene.

final first draft